Sports Analytics · Creator Platform
IntellaBets
Sports analytics with a public, verifiable track record.
- Year
- 2026
- Status
- Studio role
- Product strategy · Full-stack engineering · Interface design · AI integration
- Stack
A sports analytics platform built on de-vigged odds from 10+ sportsbooks. Fans follow tipsters with public records, get Claude-powered analysis, or sell their own picks.
The brief
Sports-pick communities run on screenshots and claims nobody can check. IntellaBets was designed around the opposite idea: every pick is tracked, every record is computed from real settled results, and the numbers are visible to everyone. The platform provides analysis and picks; it does not accept wagers.
The build
Three products share one platform: an odds-comparison engine that normalizes prices across more than ten sportsbooks, an AI analyst built on Claude that produces betslips with risk levels, confidence scores, and reasoning, and a creator marketplace where tipsters sell subscriptions to their picks.
Designing for trust
Trust is the product, so the interface is built to earn it: a leaderboard that stays empty until real picks settle, transparent pricing tiers, a plain-language explanation of the 80/20 revenue split, and an explicit note that most tipsters earn little or nothing.
Where it stands
IntellaBets is live in public beta at intellabets.com, with Free, AI Picks, and Premium Tipster plans.
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